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For exhibitors Exhibitors guide

Exhibitors guide

Info and deadlines

  • Update your company profile as soon as possible, so visitors can explore all of the participating companies in advance.
  • Please check the display name well in advance to ensure it is included in the printed fair guide. The display name is the name under which your company will appear on the event website.
  • When you place your orders at latest 13.4.2025, you get the products at a cheaper price. Save and order in advance!
    • 14.4.2025 prices will increase by 20 %  
    • 2.5.2025 prices will increase by 50 %  
    • 16.5.2025 prices will increase by 100 %  
    • You can place orders starting from January!

Friday 23.5.2025 9:00-17:00
Saturday 24.5.2025 9:00-16:00

Exhibitors maintenance time before the event days is at 8:00-9:00.

More information about the construction schedule will be published soon.

We will hold an exhibitor information session online via Teams. The session will cover topics such as the eShop online service, event marketing, and other essential information related to the event and preparations. This is an excellent opportunity to receive comprehensive information and guidance. The exhibitor information session will be recorded.

The session materials and recording will be sent to the exhibitors’ email addresses and will also be published in your participation workspace in eShop.

The date and time: Wednesday 12.3.2025 at 1 PM.

Exhibitors most important tool! Through the eShop, you can handle orders and all other tasks related to fair participation easily and quickly.

Registration path:

  1. Go to https://eshop.expomark.fi/en-US/registration
  2. Fill in the requested information on the form.
  3. After registration, you will receive a message in your email. Confirm the user account by clicking the confirmation link in the message. Your account will be activated.
  4. Once you have confirmed the user account, you can log in from the home page https://eshop.expomark.fi/en-US

After logging in to the service, you can see participations in upcoming events on the front page. Choose to participate and you get to take care of the fair preparations.

NOTE! In the beginning only the contact person has the permission to see the participation. You can share the access rights from Share access rights.

Book accommodation well in advance to ensure an accommodation option suitable for the needs of your group. Accommodation reservations directly through Kalajoki Central Reservation:

keskusvaraamo@kalajoki.fi | +358 600 555 444

Marketing and communication

Tell the visitors what’s happening at your stand – update the information from stand program 

Visitors look for information about the fair’s offerings and what is happening at the stands in advance. The program can include product demonstrations, presentations, tutorials, musical performances, challenges, competitions, etc.

Register your program in the eShop under the Program section, and it will be published on the event’s website, giving you free visibility for your program.

Coming soon to eShop.

All exhibitors participating in the event are published on the event’s website.

The name of your company that appears on the list will be the one you provided to the sales manager when confirming your participation in the event. If you want to change your visibility name, you can easily do so through the eShop under Market your participation. Instructions for updating your profile >>

In addition to the visibility name, you can easily upload your company logo, a link to your company’s website, and other information you want to share with event visitors (videos/images) to the list. Please complete all the necessary information about your company as soon as possible, so visitors can explore all of the participating companies in advance. The information can be easily updated through the eShop under Market your participation. NOTE! There might be few hour delay when updating the profile.

Please note that the visibility name must be updated by 23.4.2025, to ensure it is included in the printed fair info and guidance.

Coming soon to eShop.

Utilize logos and banners in your own marketing channels!

Don’t forget to tell about your participation and the products and services on display at the fair in your own marketing and communication channels, such as social media. You can use event logos, banners and images to market your event participation.

Send eTickets via the Invitate your customers page in eShop. You can send an unlimited number of eTickets – they will be invoiced after the event based on the tickets used (i.e., scanned at the entrances), taking into account any complimentary tickets included in your booth package.

Remember to actively contact journalists and influencers and invite them to your stand. Publish press releases through the eShop under Market your participation. You can recognize journalists and other media representatives at the fair by their MEDIA passes.

In the Media Kit, you will find ready-made materials about the event designed for exhibitors and partners to use for marketing and communication purposes. Every shared message matters!

The link to the Media Kit will be published here during spring 2025.

Stand construction

Suunnittele ja tilaa osastolle tarvittavat ja kalusteet 

Plan and order the necessary structures, furniture, products and services for the stand

Our pricing is based on price periods. The earlier you place your orders, the cheaper you will get the products and services you need at your stand, and you will ensure the availability of the products. Plan and order the necessary structures and furniture for the stand from eShop under Order products and services. When you place your orders at latest 13.4.2025, you get the products at a cheaper price. Save and order in advance! 

  • 14.4.2025 prices will increase by 20 %  
  • 2.5.2025 prices will increase by 50 %  
  • 16.5.2025 prices will increase by 100 %  
  • You can place orders starting from January!

More information: asiakaspalvelu@expomark.fi 

Construction guidelines will be published soon.

You can conveniently send passes to the e-mail or mobile phone of your fair team members via the eShop under Send passes. 

The recipient of the pass can print it in advance via the link in the e-mail, or you can also print it at the entrances or at the Exhibition office. You can create as many passes as you need.

The exhibitor’s pass is for the staff of your booth during the fair. The pass is personal and valid during construction, event and dismantling times of the fair. The pass must be displayed during the event. The builder’s pass is valid during the fair’s construction and dismantling times. Passes are free of charge.

You can send passes in eShop

Proforest, puupino

At the event

Several parking spaces in the area, parking is free of charge.

During the construction and opening hours of the event, the Exhibition office is helping exhibitors and builders, e.g. for stand orders.

Opening hours:
Wed 21.5. 8:00–16:00
Thu 22.5. 8:00–18:00
Fri 23.5. 8:00–17:00
Sat 24.5. 8:00–17:00

More information about restaurant services will be published soon!

Do not leave valuables on display when the fair day ends. Take care of insurance and think about whether you need additional equipment, for example display cases, locks or safety cables for computers or monitors.

Each exhibitor is obliged to take care of insuring his own goods.

The deliveries to the fair center can be addressed:

Exhibitors name c/o and stand number
Hiekkasärkät Areena // Proforest 2025
Noste 28
85100 Kalajoki

Deliveries can be deliver starting from first construction day (21.5.2025)

Instructions to speakers will be sent personally by email before the event.

Alongside collective force and renewal, sustainability is one of Expomark’s three values that guide our operations. We pay attention to social and economic responsibility in everything we do, as well as the impacts our operations have on the environment. We promote sustainability action in harmonious cooperation with our service partners and event venues in the different places where we operate.

Read about Expomark’s responsibility acts and tips from our website >>